top of page

Stylesmith - VP - Social Media Strategy & Content

Stylesmith emerged as a pioneering agency specializing in social media and influencer initiatives within the fashion and lifestyle sector. Our clientele encompassed a spectrum ranging from startup ventures to Fortune 500 companies. I served as the Vice president and account manager for over a year.

Key accomplishments include:

  1. Innovated social strategy and content practices​

  2. Executed content and creator-driven product launches and openings:

    • Orchestrated the Looptworks partnership with Southwest Airlines, integrating social, influencer, and PR efforts resulting in over 300 million media impressions.

    • Launched UNIQLO stores in major markets (Los Angeles, Seattle, Boston, and Chicago) with comprehensive content, influencer, and experiential programs.

    • Organized an experiential event for UNIQLO across Southern California, engaging over 10,000 participants in free activations.

  3. Pioneered creator and influencer programming:

    • Managed a groundbreaking global network of bloggers and influencers, creating programs for UNIQLO, MAGIC, and W-Hotels.

    • Formulated a go-to-market package for small businesses and startups rooted in social and influencer strategies.

    • Developed a first-of-its-kind global creator program and on-site content studio for MAGIC tradeshows, still operational at current shows.

  4. Founded influential global fashion programming:

    • Established the highly acclaimed Los Angeles Fashion Council, providing global recognition to Los Angeles fashion and featuring in Vogue, LA Times, and more.

    • Recognized by the City of Los Angeles for contributions to the fashion community.

    • Created fashion programs in collaboration with the British Fashion Council, London Fashion Week, and Tokyo Fashion Week.

bottom of page